TikTok isn’t Competing with Google at Search. It Moved in Instead.
More people are using TikTok to search than at any point in its history. Fewer of them trust it more than Google to do the job well. Both of those things are true, in Adobe’s February 2026 consumer research — and that contradiction is the real story here, not the tired “is TikTok becoming a search engine” question everyone's already […]
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