2 billion+
Google reported that AI Overviews reached more than 2 billion monthly users, across more than 200 countries and territories and 40 languages.
Google, Alphabet Q2 2025 · global
Free AI Visibility Audit
Your customers are asking AI.
Is your business the answer?
ChatGPT, Google AI and other tools are already recommending businesses to your customers. If they don’t understand or trust yours, they’ll recommend a competitor instead. A free AI Visibility Audit shows you exactly where you stand.
Free. No obligation. Takes two minutes to request.
AI assistant (illustrative example)
“Which business should I use near me?”
1Competitor A
2Competitor B
?Is your business mentioned?
Try asking an AI assistant this now. If your business doesn’t come up, the audit will show you why.
Illustrative example. Not a live query or real result.
The reality check
Search has already changed. Most businesses haven’t caught up.
AI assistants are becoming a new discovery channel. Instead of scrolling through search results, people are asking a question and getting a direct recommendation.
Businesses that AI understands clearly are more likely to be recommended. Businesses it doesn’t understand risk becoming invisible, no matter how good the business actually is.
8% vs 15%
Pew Research found users clicked a standard search result in 8% of visits when an AI summary appeared, compared with 15% when no AI summary appeared.
Pew Research Center, March 2025 browsing analysis · US
693.4% growth
Adobe reported that generative-AI traffic to US retail websites increased by 693.4% year over year during the 2025 holiday season.
Adobe Analytics, 2025 holiday season · US retail
31% higher
Adobe reported that AI-referred retail traffic converted 31% higher than non-AI traffic during the 2025 holiday season.
Adobe Analytics, 2025 holiday season · US retail
These are global and United States findings from the sources named above, shown to indicate direction of travel. They are not South African figures and are not projections for any individual business.
What is AI Visibility?
In plain English: it’s whether AI understands, trusts and recommends your business.
It doesn’t replace SEO. It works alongside it. Three disciplines, one goal: being the business AI chooses to name.
Search Engine Optimisation
Improves how easily search engines can find and rank your website.
Answer Engine Optimisation
Helps your business become the clearest, most direct answer to a customer's question.
Generative Engine Optimisation
Gives AI platforms enough context and authority to understand and recommend your business.
The AI Visibility Audit
Here’s exactly what you get. For free.
A clear, practical look at how your business currently shows up across search and AI, with specific recommendations, not just a diagnosis.
Website AI Readiness
How easily AI tools can read, parse and understand your site.
Technical Review
Crawlability, site speed and the technical basics AI depends on.
Content Assessment
Whether your content actually answers customer questions.
Authority Signals
The trust signals AI looks for before recommending a business.
Local Presence
How consistently your business appears across local listings.
Structured Data Review
Whether your site gives AI platforms clear, structured context.
Competitor Comparison
Where competitors are being recommended instead of you.
Action Plan
Clear, prioritised next steps, no jargon, no guesswork.
Packages
Once you know where you stand, choose how far you want to take it.
The audit is free. These are paid packages for after: pick one to ask us about, or start with the audit if you’re not sure yet.
Package one
AI Visibility Assessment
Understand where you stand.
- AI Visibility baseline audit
- SEO, AEO and GEO review
- Technical and content review
- Authority gap analysis
- Priority recommendations
- Clear action plan
Package two
AI Visibility Optimisation
Improve how you're found and understood.
- Everything in AI Visibility Assessment
- On-page SEO improvements
- AEO content and FAQ structure
- GEO content recommendations
- Schema and metadata optimisation
- Key landing-page improvements
- Visibility reporting
Package three
AI Visibility Management
Maintain and grow your visibility.
- Everything in AI Visibility Optimisation
- Continuous SEO, AEO and GEO optimisation
- Monitoring and monthly reports
- Authority signal development
- Competitor visibility reviews
- AI and search trend updates
Why Wetpaint
An independent strategic agency, since ’97.
27+ years
An independent strategic agency since ’97.
Hundreds
Of websites built and grown.
Brand-first
Your voice and personality stay intact.
Built to evolve
The strategy adapts as AI platforms change.
Trusted by
Allan GrayNational LotterySouth African MintTEARS FoundationVuma
The process
Simple. Fast. No obligation.
Step 01
Request Audit
Tell us about your business. Takes two minutes.
Step 02
We Analyse
We review your AI Visibility across SEO, AEO and GEO.
Step 03
We Present Findings
A clear, jargon-free view of where you stand and why.
Step 04
You Decide
No pressure. Act on it yourself or ask us to help.
What changes for you
Not more content. Better outcomes.
The audit is the starting point. Here’s the difference AI Visibility work makes once you act on it.
Better AI understanding
AI platforms read your business accurately.
Higher discoverability
Show up in more of the questions customers ask.
Improved authority
Stronger trust signals across search and AI.
Future-ready website
Built for how search is actually changing.
Actionable recommendations
Specific next steps, not vague advice.
Common questions
Frequently asked questions
It's how clearly search engines, AI assistants and answer platforms understand, trust and recommend your business. It covers three disciplines: SEO, AEO and GEO.
No. AI Visibility works alongside SEO. Traditional search still matters, and this makes sure your business also shows up in AI-generated answers and recommendations.
Yes. The audit looks at how your business is understood across major AI platforms, including ChatGPT, Google's AI results and other generative engines.
We typically come back to you within two working days of receiving your details.
Yes, with no obligation. If the findings are worth acting on, we can discuss next steps, but there's no pressure either way.
Not necessarily. Many of the improvements we find can be made to your existing site. We'll tell you honestly if a rebuild would help.
Free AI Visibility Audit
Find out whether AI recommends your business, or someone else's.
Every day you wait is another day AI is answering your customers’ questions with someone else’s name on it. The audit is free and takes two minutes to request.
Request your free audit
A few quick details and we’ll come back within two working days.
No obligation. Just clarity. Prefer to talk first? designs@wetpaint.co.za