Expanding into Africa? Let us help you
Expanding into Africa can be complex and challenging. The diversity, cultural nuances, and varying market dynamics can make it difficult to know where to start or how to ensure success. At Wetpaint, we’re here to simplify that journey for you, providing the expertise and insights you need to confidently navigate the African landscape and achieve your business goals.
Whether you’re concerned about market entry barriers, cultural misunderstandings, or the intricacies of regional variations, Wetpaint addresses these challenges head-on. With over two decades of experience rooted in Africa, we’ve helped numerous brands overcome these hurdles, ensuring they not only enter the market but thrive in it.
At Wetpaint, our services are designed with your specific challenges in mind.
We look at your market, your competitors, and where your brand sits within both. From there we build a growth strategy, covering positioning, messaging, digital, social, CRM, and SEO, and we make sure every part of it is measurable.
Wetpaint produces the content that campaigns run on: copywriting, scriptwriting, video and TV production, social media content, digital assets, and full creative campaign development, from concept through to final delivery.
We manage social media presence across platforms: content calendars, community management, paid social campaigns, and performance reporting. The goal is consistent output that builds an audience and converts it.
We plan and buy media across channels: print, broadcast, out-of-home, and digital. Our approach is multi-channel because audiences are multi-channel. We optimise spend against reach and response, not just impressions.
SEO, AEO & GEO, display, programmatic, CRM, web development, and mobile, built around data and, increasingly, AI. We use machine learning and analytics to personalise campaigns and improve performance over time, not as a talking point.
If you’re entering an African market for the first time, or expanding into new territories, we’ve done this work for 26 years. We know where the entry barriers are, what the regional differences mean in practice, and how to build campaigns that work locally.
A growing number of international businesses run their marketing through our Johannesburg team. The quality is the same as what you’d get from a major agency in London or New York. The cost is not. We’ve worked with companies from Switzerland, the USA, and Australia.
Our team manages campaigns from brief to post-campaign analysis. That includes concept development, channel deployment, real-time optimisation, and reporting against the KPIs we set at the start. Every campaign has a scorecard.
The African continent is vast and diverse, making it difficult to develop a one-size-fits-all approach. Wetpaint conducts in-depth research and analysis, providing you with actionable insights tailored to each specific market. This ensures that your brand’s message resonates with the right audience, in the right way.
Gain a deep understanding of the African markets relevant to your brand, with insights that inform every decision.
We build customised strategies based on your business objectives, ensuring a smooth and successful market entry.
Reach your audience with international media buying, digital marketing, and social media expertise, ensuring your brand is seen by the right people at the right time.
We bring a blend of deep local knowledge, strategic expertise, and a commitment to results that ensures your brand can confidently expand into Africa’s vibrant markets. Ready to Expand?
Are you ready to take the next step in your brand’s journey into Africa? Fill out the form below to get more information or to schedule a consultation today!
We’ve helped brands like yours successfully enter and dominate African markets, addressing their unique challenges and delivering results. With a presence across the continent, our experience and insights are proven to work.
