Ideas, perspectives and practical thinking from Wetpaint on brand, marketing and the trends shaping how businesses grow.
More people are using TikTok to search than at any point in its history. Fewer of them trust it more than Google to do the job well. Both of those things are true, in Adobe’s February 2026 consumer research — and that contradiction is the real story here, not the tired “is TikTok becoming a search engine” question everyone's already […]
If your website traffic has started dropping even though you have not changed anything, you are not imagining it. The way people search for information online is changing, and businesses of every size are starting to feel the impact. The reason is simple: artificial intelligence is becoming the new front page of the internet. Search […]
Real South African Example: Last month, I spoke with a Johannesburg manufacturing CEO who spent R500,000 on a “revolutionary AI inventory system”, only to discover it was essentially an Excel spreadsheet with a chatbot interface. His inventory accuracy actually decreased by 12%. 83% of AI investments fail to deliver ROI Don’t be part of the […]
How Media Buying Agencies Enhance ROI on Advertising In today’s saturated advertising landscape, brands grapple with the challenge of effectively connecting with their target audiences amidst a barrage of content. This is where media buying agencies become invaluable partners, providing strategic insight that helps brands design campaigns that not only grab attention but also drive […]
How Our Ad Agency in Johannesburg Transformed a Local Brand: Insights into Innovative Advertising Solutions Brands are constantly seeking ways to stand out and connect with their target audiences. For ad agencies in South Africa, the challenge lies in blending creativity with strategic insight to drive meaningful results. At Wetpaint, a premier advertising agency in […]
Transform Your Brand with South Africa’s Creative Agencies Creative agencies serve as pivotal partners for businesses looking to make a significant impact in the market. South Africa’s creative agencies stand out as pioneers in innovation, blending local insights with global trends to craft compelling brand narratives. What Defines a Creative Agency? At its core, a […]
Redefining South Africa’s Marketing Landscape: The Evolution of Creative Agencies Creative agencies stand out as the artisans of brand storytelling and innovation, these agencies are sculpting the future of advertising with their ingenuity and vision. South Africa boasts a plethora of creative agencies, each with its own unique approach and portfolio of groundbreaking work. From […]
Navigating Digital Growth: Inside South Africa’s Top Online Marketing Strategies In the dynamic realm of digital marketing, South Africa stands as a vibrant landscape ripe with opportunities for businesses seeking to expand their online presence. As companies strive to navigate the digital landscape and achieve growth, the role of top online marketing agencies becomes increasingly […]
Full-Service Digital Agencies and the Digital Landscape in South Africa In recent years, South Africa has witnessed a dynamic evolution in its digital landscape, prompting businesses to seek the expertise of a full-service digital marketing and advertising agency. As technology continues to shape consumer behaviour, these agencies play a crucial role in navigating the […]
A Guide to Unleashing the Power of Ads in Johannesburg The bustling streets of Johannesburg echo the need for businesses to embrace digital advertising in South Africa’s economic powerhouse. The purpose of this guide is to clarify the nuances of online advertising, the role of marketing agencies, as well as the impact of local advertising. […]
Buckle up because we are about to take off. Barely halfway into the year yet another award! We are excited to announce our latest accomplishment and couldn’t be prouder of our tribe. Our team has worked hard to evolve into a force to be reckoned with and we are excited to see our efforts come […]
A wise man once said, “First time lucky. The second time is a coincidence. But third time is hard work and fortune.” And we all know you can’t dispute any sentence that starts with “a study has shown” or “a wise man once said.” In 2021, Wetpaint proved that hard work indeed pays off, winning […]
