Ideas, perspectives and practical thinking from Wetpaint on brand, marketing and the trends shaping how businesses grow.
With just a few days left, it’s only fair to end off with a little bit of bragging, right? See what we did there? It seems like we’ve been on a winning streak. Receiving awards left and right, so we’ve truly earned the bragging rights. But on a serious note, we owe our success to […]
Advertising in South Africa has come a long way and undoubtedly left a mark in the minds and hearts of many. Sometimes you find yourself feeling nostalgic when walking down memory lane and remembering the ads you once loved, which you may never see again. Some of these have made us chuckle, left us warm […]
Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South Africa Worldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with […]
On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending […]
Here at Wetpaint Advertising, we realize it can be next to impossible to balance high impact media buying while bouncing back from a weak financial quarter. That’s where we can help! We’re a bold, fearless, and intentional branding firm that’s here to set you apart from your competitors and get your message loud and clear to all […]
3 Points On Strategic Branding In Tough Times Times of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges. Short-term […]
Building & Sustaining your brand in the time of coronavirus – and beyond We’ve been saying it for years, but it bears repeating: the world moves fast. The first confirmed case of novel coronavirus was recorded in December 2019 on the other side of the world. Now, just four months later, the virus has swept […]
By now, you should know what content marketing is and how central it is to a well-executed modern marketing campaign. It isn’t a magic answer to your branding woes though, and engaging in effective content marketing means contending with the host of challenges that come with the territory. While content marketing isn’t easy, you can […]
You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend, […]
High quality content will win and those who lose will probably deserve to lose So, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome. Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer […]
It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next. Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere of political turmoil and division in the […]
Welcome to 2018! It’s a new year, with new challenges, new possibilities and new opportunities. That means it’s also time for your business to develop and adopt a new marketing plan. Why not just recycle last year’s, you ask? After all, you’re still selling the same products or providing the same services to the same general market […]
