Wetpaint in the news: media coverage, features and industry commentary.
Bizcommunity
There’s an old saying in the advertising industry: “Everyone wants to be the general, but no one wants to be the soldier.” Let’s dive into that, shall we? Because, quite frankly, I’m tired of watching talented individuals self-destruct under the weight of their own egos.
View Article
Mokima Music & Publishing
We sit down with the experts from Wetpaint, a leading advertising agency, to dive deep into the world of sync licensing. Discover how Wetpaint navigates the complexities of sync licensing for adverts, film, and TV, and learn about their unique approach to integrating music into advertising campaigns.
View Article
The Media Online
Advertising this, advertising that, advertising here! Seems like impact is perceived as filling space, which makes it even harder for agencies with this mindset to adopt tech, they just haven’t figured out the tech ‘space’. Staying ahead of the curve requires more than just traditional marketing. Read more on pages 18 and 19.
View Article
Bizcommunity
In the vast world of the internet, where user experience reigns supreme, it is remarkable to witness some websites exhibit practices that seem designed to repel rather than engage users. While the intention behind these techniques may have been well-meaning, their execution leaves much to be desired.
View Article
Bizcommunity
As a production director at an advertising agency, I’ve witnessed the magic of captivating campaigns that drive business growth. But there’s one persistent frustration that keeps our industry from reaching its full potential: pitching without a budget. It’s like trying to conjure fireworks without a sparkler.
View Article
INC Magazine
When creativity reigns supreme, and innovation is the currency in advertising, Petra Mc Cardle stands out not just as a visionary leader but as a beacon of inspiration. As the CEO of Wetpaint, an acclaimed ad agency making waves in the industry, Petra’s journey is not just about business success but also about the profound impact of prioritising people – both in her professional and personal life as a single mother raising two boys.
View Article
Bizcommunity
Welcome to the era of digital dominance, where social media reigns supreme as our gateway to the world. We’re all in on the scroll, the share, and the meme as we navigate the digital landscape on platforms like Facebook, Instagram, X, Tik Tok and LinkedIn. But amidst this social media frenzy, a legion of self-proclaimed specialists has emerged.
View Article
INC Magazine
A pioneer in the advertising landscape, Wetpaint Advertising started its remarkable journey in 1997 as a full-service advertising agency to serve businesses aspiring to build their brands and accomplish goals. This is a needs analysis and performance-based agency widely renowned for its meticulous strategic approach based on strong deliverables of KPIs and return on investment. This differentiates their service, as they focus on deliverables first and then work backward to what they need to do and create to achieve it.
View Article
When did clients become advertisers: an unpopular opinion by a chief creative officer
Picture this: You visit a doctor to seek their specialised advice on a medical issue. You listen attentively as they diagnose your condition and recommend a treatment plan. You don’t argue or challenge their expertise because you trust that they know best.
View Article
Bizcommunity
Work ethic, oh how we miss thee! In this age of shortcuts and Netflix binges, the notion of putting in the hours to craft stellar campaigns has become as rare as a unicorn with a map to Atlantis.
View Article
The Silicon Review
‘The Best’, like, many objectives, is in the eye of the beholder. One simple test for greatness is how a company is experienced by its customers and associates. Here we present you such exceptional brands.
View Article
The Silicon Review
Since 1997: Wetpaint, a Diverse Team of Analytical Thinkers, Continues to Transform the Advertising Industry…
View Article
